VIEW ON RAYMOND

RAYMOND, A GO TO BRAND WHEN IT COMES TO SUITING AND FORMAL WEAR IS A BIG PLAYER IN IT'S NICHE MARKET. THE BRAND IMAGE,OVER THE YEARS HAS BUILT UP TO GIVE AN INDIVIDUAL TAILOR-MADE FIT AND ELEVATING SUITING EXPERIENCE. AFTER A COMPREHENSIVE BRAND STUDY AND MARKET ANALYSIS IT OCCURS TO ME THAT RAYMOND NEEDS MORE MODERN DAY REFERENCES AND CONTEMPORARY IMAGE WHICH GIVES MORE RELEVANCE TO THE YOUTH. WITH APT BRAND CO...

Why is Avant Garde important?

Avant-garde is important because it’s based on constant innovation, taking risks and thinking forward. Real progress can only be made through failure and who wishes to advance must be prepared to fail. Some of the most important artistic and cultural achievements have been made through avant-garde. Rejecting the common mentality and nurturing originality has allowed those who are free in mind to shape the fu...

WHAT COMES FIRST? FASHION OR STYLING?

Yesterday, I was a part of an exciting discussion. We were debating on what comes first : Fashion or Styling? It got me thinking. For me, Fashion is the use of one’s creativity that would appeal the ever changing world. We witness a lot of things in our life: nature, human and animal behavior, financial and economic circumstances, social circumstance and so much more that the sky is the limit! Whereas, S...

WHAT WOULD YOU DO ?

Ethical fashion is the need of the hour. How as a fashion designer would you contribute to safe and eco friendly living ?

Brand vs Style

Why are people crazy behind brands? They forget that they are fully dependent on it and not given importance to the look that they are carrying it which is not looking gud on their body type, colour and their lifestyle.

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