VIEW ON RAYMOND

RAYMOND, A GO TO BRAND WHEN IT COMES TO SUITING AND FORMAL WEAR IS A BIG PLAYER IN IT'S NICHE MARKET. THE BRAND IMAGE,OVER THE YEARS HAS BUILT UP TO GIVE AN INDIVIDUAL TAILOR-MADE FIT AND ELEVATING SUITING EXPERIENCE. AFTER A COMPREHENSIVE BRAND STUDY AND MARKET ANALYSIS IT OCCURS TO ME THAT RAYMOND NEEDS MORE MODERN DAY REFERENCES AND CONTEMPORARY IMAGE WHICH GIVES MORE RELEVANCE TO THE YOUTH. WITH APT BRAND CO...

Why is Avant Garde important?

Avant-garde is important because it’s based on constant innovation, taking risks and thinking forward. Real progress can only be made through failure and who wishes to advance must be prepared to fail. Some of the most important artistic and cultural achievements have been made through avant-garde. Rejecting the common mentality and nurturing originality has allowed those who are free in mind to shape the fu...

View on torn clothing being called as "homeless chic"?

Is it considered ‘edgy’? Has fashion lost touch with the reality of poverty as a social issue, and is it this lack of perspective that allows poverty to be reborn as just another ‘reference’? Or, is it that appropriating poor people’s ‘style’ of dress is another way to highlight their social status as something lesser? Is this just for lulz?

Brand vs Style

Why are people crazy behind brands? They forget that they are fully dependent on it and not given importance to the look that they are carrying it which is not looking gud on their body type, colour and their lifestyle.

Were there any #sustainablefashion-oriented looks at #Cannes2018?

For all the designer gowns bouncing on the red carpet, were there any celebrities responsible enough to wear sustainable fabrics? Shouldnt we have more designers who create gowns of sustainable and ethically made fabrics

(May 17, 2018 12:41 PM)

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