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Why brands considered to create status symbol?

Each one of us love to wear branded clothes and stuff. As they up lift our confidence and give us feel that we stand out of crowd. But the question arises why this happen? Why we consider brand as the only thing which can give us status in a society? Even we don't buy brand , we buy identity!  So, one of the consideration while wearing a branded clothes is that we carry the particular brand identity with...

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